“Job seeking is a similar process to prospecting leads” Students and fresh graduates often struggle to get their first opportunities and most importantly, the ones they would love to get the most. What if we tell you that the key tip is using your sales skills? In this article, we…

Life is messy, following your dreams and chasing your goals can easily turn into an overwhelming game of stimulants and triggers, but you can make it easier if you track your progress effectively, be it with business or personal goals. And, to do so, you need to learn about KPIs. What are key performance indicators (KPIs)? …

Several students face challenges while writing a CV aimed at applying to scholarships or international opportunities mainly in English-speaking countries. Especially Tunisian students because in the local market french standards are followed. Not knowing the norms: what’s accepted and what’s not may…

Don’t interrupt what people want to consume, be what they want to consume. Being a marketer used to mean stalking, interrupting, and chasing people. But, the world is constantly changing and so does marketing. Let us first introduce the new age marketing: Inbound marketing. ✨ It is a strategy that…

Choosing a career path is never that easy, especially when you have different passions and a diversified set of skills. But, guess what, if one of these passions is tech sales, you have the luxury to combine it with other fields you would love to work in. The thing about…

Creating content on the internet as a part of inbound marketing is an effective way to generate leads. It is an important step in sparking their interest and letting them know that you exist while being informative. You can check our lead generation article for more details. But, if you…

“It’s all a patience game” Starting a career in sales can be overwhelming or sound hard, but not if you do it the right way. This article is a guide for beginners to understand the sales cycles. Let’s first take a look at the definition of a B2B sales cycle…

“Email marketing is like dating” — Koussai Issaoui Email marketing can be very beneficial if done correctly as it is cheap, recurrent, and stable. Most of the time, the percentage of the money spent on Email marketing compared to the revenue generated doesn’t exceed 8% to 10%. But, the challenge…

The right content at the right time in the right place, targeting the right people. The first thing that might come to our minds when we hear about lead generation is cold calling and chasing a lead no matter how exhausting or time costly this could be as it is…